Welcome to Crumbless, an application (“we,” “us,” or “our”) designed to help you generate keywords and optimize your ad campaigns by accessing your Google Ads groups via Google’s APIs. By using Crumbless, you agree to these Terms of Service (“Terms”). If you do not agree with these Terms, please do not use our application.

1. Acceptance of Terms

By accessing and/or using Crumbless, you acknowledge that you have read, understood, and agree to be bound by these Terms, as well as any additional terms and conditions referenced herein. If you do not agree, you must stop using our application and services.

2. Description of Service

Crumbless provides keyword suggestions and campaign optimization tools. We use the Google Ads API to inspect relevant ad groups and generate keyword recommendations. Nothing in this agreement guarantees specific results or performance improvements for your ad campaigns.

3. Access and Use of Google APIs

• Google API Permissions: Crumbless requests access to your Google Ads account data only to fulfill the service of generating keyword suggestions and optimizing ad groups. We ask for the minimum necessary permissions and use the data solely for these purposes.
• Compliance with Google Policies: You must comply with any applicable Google policies when using Crumbless. We reserve the right to suspend or discontinue your access if required to maintain compliance with Google’s policies.

4. User Responsibilities

• Accuracy of Information: You are responsible for providing accurate and up-to-date information when creating or using your account.
• Lawful Use Only: You agree to use our service only for lawful purposes and in a manner that does not infringe the rights of others or restrict or inhibit others’ use of Crumbless.
• Security of Your Account: You are responsible for maintaining the confidentiality of any access credentials or tokens used to connect Crumbless with your Google Ads account, and you accept responsibility for all activities that occur under such credentials.

5. Intellectual Property

• Our Content: Except for user-generated data or data you provide through your connected Google Ads account, all content, software, and other materials in Crumbless are owned or licensed by us. You may not copy, distribute, modify, or create derivative works without our prior written consent.
• Trademarks: All trademarks, service marks, and logos used in conjunction with Crumbless belong to their respective owners. Nothing in these Terms grants any license or right to use any trademark displayed on our platform without our prior written permission.

6. Disclaimers

• No Guarantees of Results: Crumbless generates keyword and optimization suggestions based on available account data and algorithmic processes. We do not guarantee any specific outcome, increase in ad performance, or any level of return on investment.
• “As Is” Basis: Crumbless is provided on an “as is” and “as available” basis. We make no warranties, express or implied, including but not limited to warranties of merchantability, fitness for a particular purpose, non-infringement, or accuracy of data.

7. Limitation of Liability

To the fullest extent permitted by law, Crumbless and its affiliates, owners, employees, or agents will not be liable for any indirect, consequential, incidental, special, or punitive damages, including but not limited to loss of profits, arising from or related to your use of Crumbless, even if advised of the possibility of such damages. In no event shall our total liability exceed the amount you have paid (if any) to use Crumbless in the 12 months preceding the event giving rise to the claim.

8. Indemnification

You agree to indemnify, defend, and hold harmless Crumbless and its affiliates, owners, employees, or agents from any claims, liabilities, damages, losses, or demands, including reasonable attorneys’ fees, arising out of your violation of these Terms or your misuse of our service.

9. Suspension and Termination

• Termination by You: You may stop using Crumbless at any time.
• Termination by Us: We may suspend or terminate your access if we believe you have violated these Terms, infringed upon someone’s rights, or if we are required to do so by law or Google policy.

10. Changes to These Terms

We may modify these Terms at any time. When we do, we will update the “Last Updated” date at the top. If any significant change is made, we will notify you by reasonable means (e.g., an in-app notification or email). By continuing to use Crumbless after changes become effective, you agree to the revised Terms.

11. Governing Law

These Terms and your use of Crumbless are governed by and construed in accordance with the laws of the United Kingdom, without regard to its conflict of law principles.

12. Contact Us

For any questions about these Terms or our services, please reach out to us at:

• Email: office@crumbless.ai

Thank you for using Crumbless! We appreciate your trust and look forward to helping you optimize your ad campaigns.